Behind products customers love: strong, clear teams
We bring over a decade's experience with growing product companies ($50-$250M) to address what customers need, what they want, and their specific painpoints.
Our most requested offerings:
- Bullseye customer sprint
Identify the specific customers who will adopt your product first and understand their stated preferences, underlying needs, and critical painpoints - Design Sprint 2.0
Transform your product development process with our facilitated 4-day sprint — currently being infused with AI, GenAI as well as testing via watch party
These customer-centered approaches deliver tangible business outcomes: increased revenue, decreased costs, and higher user adoption (read: reducing customer churn).
We believe in the power of people working together. Even with the most brilliant ideas, it takes the right approach and people working together in the same direction.
Additional services available depending on your needs. Get unstuck in just 25 minutes or see what to expect.
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SERVICES
How does this work?

Product strategy & design
Create products customers want using tested methods that turn insights into business results

Workshop facilitation
Turn ideas into action through focused sessions — from a Bullseye Customer Sprint to a 1-Hour Power Hour to a Design Sprint 2.0

Team development & coaching
Build stronger teams that solve problems together through structured coaching and proven frameworks
"Skipper's attention to detail and genuine curiosity about organizational dynamics make him a standout. He builds trust with both clients and colleagues, a true asset to any team."
– Charlotte Dingwall-Fordyce, change management & transformation
Why work with us?
We transform early product wins into lasting success by uncovering what customers truly need, want and what solves their painpoints. With hundreds of customer interviews conducted across dozens of industries, we've developed frameworks and next steps that consistently reveal actionable insights and create measurable business outcomes — all while maintaining your unique culture as you scale.
- Rapid market entry
Built a Figma-Storybook design system for Sesame's healthcare marketplace based on extensive customer research (via semiweekly guerilla interviews), which connected patients directly with providers without insurance - Smart health innovation
Developed a smart toothbrush initiative for a dental insurance company using ideal customer profile (ICP) interviews and our Clear Path Forward workshop sequence, delivering a proof of concept that addressed verified pain points - Enterprise-scale unification
Created a 360° customer view for Bank of America across 10+ business lines through customer and stakeholder interviews, enabling more personalized interactions between bankers, relationship managers, and clients - Energy insights that matter
Developed the Customer Energy Control Center (CECC) for a regional utility through a series of design sprints, delivering KPI dashboards and a complete design system

HOW MIGHT WE BEGIN?
Take the next step toward building products people love with teams that thrive
Schedule a free 25-minute consultation to discover if our experience matches your needs and see how we might best work together (if we work in tandem)
Recent posts, media
We write about product, strategy, design, workshop facilitation, team dynamics, technology, and other hot topics (like AI), plus episodes of the How This Works show.

Phone: +1 917-720-6388
Email: heythere@howthisworks.co
How This Works show, our podcast
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Fresh ideas — written, curated, and assembled monthly-ish. Not spammy or salesy, it's about adding value while we build our business.
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