How quickly can we see results from a Bullseye Customer Sprint?

The sprint takes five weeks from start to finish. You'll have a documented Bullseye customer definition, validated positioning, and specific next steps by the end of week five. Teams typically see the impact in their next planning cycle — clearer prioritization decisions, fewer circular debates, and faster alignment on what to build.

You can't explain exactly who your product is for

Q: What services does How This Works co offer?

We help early-stage startups and SMBs build products people actually want through product strategy and design, workshop facilitation, and team development and coaching.

Kind of. But not really.

Sure, you can list customer types, describe features, talk about market size. But when pushed on "Who adopts FIRST?" — you hedge. And that vagueness can cost you $20-40K every month in misdirected effort.

Here are the four (4) things that separate products that take off from ones that sit on the shelf:

Know exactly who you're building for
Talk to them regularly
Measure what moves the needle
Focus on outcomes over outputs (read: features)

Most teams violate all of them — especially the first one. The Bullseye Customer Sprint gets you there in five (5) weeks — customer interviews your team observes, gets you validated positioning, and a clear roadmap forward.

No more guessing. No more features that sit unused. Just evidence about what your customers actually need.

Can't quite explain who adopts first? 25 minutes, no pressure.

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SERVICES

What services does How This Works co offer?

An icon showing iteration and cycles on a black background - product strategy and design

Product strategy & design

Create products customers want using tested methods that turn insights into business results

Workshop facilitation

Turn ideas into action through focused sessions — from a Bullseye Customer Sprint to a 1-Hour Power Hour to a Design Sprint 2.0

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Team development & coaching

Build stronger teams that solve problems together through structured coaching and proven frameworks

"Skipper excels as a workshop facilitator, guiding teams through structured and highly productive sessions. His ability to unite remote teams and foster collaboration makes him a remarkable leader."
– Snizhana Bezhnar, design director

Why work with us?

We transform early product wins into lasting success by uncovering what customers truly need, want and what solves their painpoints.

With hundreds of customer interviews conducted across dozens of industries, we've developed frameworks and next steps that consistently reveal actionable insights and create measurable business outcomes — all while maintaining your unique culture as you scale.

Rapid market entry
Built a Figma-Storybook design system for Sesame's healthcare marketplace based on extensive customer research (via semiweekly guerilla interviews), which connected patients directly with providers without insurance
Smart health innovation
Developed a smart toothbrush initiative for a dental insurance company using ideal customer profile (ICP) interviews and our Clear Path Forward workshop sequence, delivering a proof of concept that addressed verified pain points
Enterprise-scale unification
Created a 360° customer view for Bank of America across 10+ business lines through customer and stakeholder interviews, enabling more personalized interactions between bankers, relationship managers, and clients
Energy insights that matter
Developed the Customer Energy Control Center (CECC) for a regional utility through a series of design sprints, delivering KPI dashboards and a complete design system

A white pencil on top of a black fabric background to accent the text, Why work with us? from How This Works co

READY TO WORK TOGETHER?

See if our approach fits your needs

Book a 25-min call to explore your specific challenge and discuss how we might work together (if we work in tandem). We'll be straight about whether our approach makes sense for your situation.

Book a call