Question 1

What if I'm not sure we're at the right stage?

Accepted Answer

The call is a good way to find out. The Bullseye Customer Sprint, some part or whole, works best when you've got a product, even one in-flight, some sense of who you're building for, and a team that doesn't agree. If you're earlier than that — or further along or you've solved this problem — we'll say so. We might have something else to suggest, but we don't run a restaurant with a set menu. That's not how we work.

Question 2

What's the difference between a Bullseye Customer Sprint and a Listening Cycle?

Accepted Answer

The Bullseye Customer Sprint is a diagnostic sprint — two months, $20K, five customer interviews to move you from assumption to evidence. You walk away with a staked customer hypothesis and recorded proof. Best used when you need to settle internal debates and establish clarity. A Listening Cycle has a different time horizon — 2-3 months at $7.9K/mo, running parallel to your build. Weekly interviews keep your roadmap tethered to customer reality so you catch drift before it becomes a problem. Most teams do the sprint first, then move into a Listening Cycle once direction is clear. And some start with Listening Cycles, it depends.

Question 3

Do you work with teams outside the US?

Accepted Answer

Yes. Based in San Francisco, working globally. Most everything runs well over video — interviews, debriefs, team sessions. Distributed teams are the norm today, not the exception.

Question 4

What happens if it's not a fit?

Accepted Answer

We'll tell you. If our approach doesn't match where you are, we'd rather point you somewhere useful than push something that doesn't fit. You'll leave with a clearer picture of your options either way — that's the point of the call.

Let's talk about the customer you think you have — and who you want to have

Not sure? Here are some common questions: