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Scroll down to see what we do or jump straight to our seasonal mixtape. Hope these tunes bring you as much joy as they're bringing us.

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Services

How we help founding teams move from customer evidence to clearer decisions

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Customer strategy & product direction

Clarify who you are building for, which problem matters, and what deserves to move forward

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Strategic facilitation

Use structured working sessions — including the Bullseye Customer Sprint to a Listening Cycle to a Design Sprint 2.0 to turn uncertainty into a decision and next actions

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Team development & coaching

Help leaders and teams improve clarity, decision-making, and how they work together through structured coaching, facilitation, and practical operating frameworks

More than a soundtrack

Our winter mixtape starts with a novelty song so full of confidence it shouldn't open anything — and ends with Daughter sitting with the hangover of oversharing for nearly seven min. That's the range.

It's true, Sofia Coppola's on-set playlists for "Priscilla" were the unlikely starting point (here and here). No Elvis, which makes sense given it's Priscilla's story. We borrowed a few songs directly from her list — Shuggie Otis and Porches — and built around the question, what does it sound like to hold something?

First, '60s girl groups articulating heartbreak. Then, Otis Redding being Otis Redding. Marlena Shaw asking if it's 1969 or 2026. A lazy California soul afternoon that suddenly has politics. Oh, and the shoegaze — totally different time and space shoehorned in, not far from where Coppola went with Cocteau Twins.

It ends like a dinner with dear friends where the plates have been cleared, then Daughter comes back twice to close it out.

That's what late winter feels like for us. A lot of holding, a lot of tension. 33 tracks, a bit over two hours.

While the playlist is embedded from Apple Music, you can also find it on Spotify with a few licensing differences.

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Previous installments:

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Tell us what decision your team is trying to make

We’ll talk through where you are, what evidence you already have, and whether the Bullseye Customer Sprint, a Listening Cycle, or another approach makes sense.

If we aren't the right fit, we'll say so.

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How This Works co — customer evidence for founding teams

Based in San Francisco, CA, working globally

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