Know which customer and problem should drive the next bet

Who you'll actually work with

I'm Skipper Chong Warson, founder of How This Works co. And I've spent 15+ years building products, leading design teams, plus helping startups and larger organizations figure out what to do next.

One thing I've learned is that talking to customers and making good decisions from those conversations are two different things.

I operate on a simple belief: Only humans buy anything. So make sure your team agrees which humans matter.

Through this practice, I've conducted more than 150 customer interviews alone, triple that in my whole career. I pay particular attention to what people have actually tried, chosen, avoided, or abandoned, rather than what they might do. Those distinctions matter when a team is deciding where to invest next.

Have a product or go-to-market decision coming up? Book a 25-min chat.

No hourly rates, generally

Transparency matters. While each engagement is customized, here are a few typical investment types and ranges:

• Listening Cycle
  

  $11K for six week cycles, up to two interviews per week, plus recruitment fees

• Bullseye Customer Sprint
  Starting at $13K; four week plan, plus recruitment fees
• Team development and coaching
  $1.5K/mo for structured individual coaching programs — team packages available
• Workshops, strategy, fractional & retainers
  

  Scoped to the work; hours, involvement, and duration all factor in. Fractional product and design support generally starts at $5K/mo for up to 20 hours of support. A year-long engagement'd be priced differently than two months of intensive work.

Incomplete work and shelfware never make an impact. All engagements include documentation and follow-up — and are structured as fixed-scope packages, ongoing retainers, or fractional arrangements.

No productivity theater

Every engagement starts with a quick conversation — after that first call — to get up to speed on your situation and get clear on what success looks like. From there, we'll follow up with a short note on what was heard and what makes sense next — via email, no 10-page SOW required.

Sometimes we need another call. Sometimes we go straight into a SOW to keep things clear — but you'll never feel like you're signing something that appeared out of nowhere. No surprises about who's doing the work or what it costs.

Once we're in motion, expect regular check-ins. But no meetings for the sake of filling up the calendar. No productivity theater, we have a bias for action.

And when the engagement wraps, there's always next steps — using the what/who/when framing. 

The whole point is work that actually serves your team — not our process, not our preferences.

Tell us what decision your team is trying to make

We’ll talk through where you are, what evidence you already have, and whether the Bullseye Customer Sprint, a Listening Cycle, or another approach makes sense.

If we aren't the right fit, we'll say so.

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