Privacy policy

Thank you for visiting the How This Works co website at howthisworks.co (the "website"), including any related How This Works co properties such as newsletter.howthisworks.co. This privacy policy explains how we collect, use, and protect your personal information when you access and use our website. By using our website, you consent to the practices outlined in this privacy policy.

Information we collect —

• Personal information: We may collect personal information such as your name, email address, contact details, and any other information you provide when you interact with us, such as when you fill out forms or subscribe to our newsletter.
• Usage information: We may automatically collect information about your usage of the website, including your IP address, browser type, operating system, referring URLs, and the pages you view.
• Cookies and tracking technologies: We use cookies and similar tracking technologies to enhance your experience on the website. Cookies are small data files stored on your device that allow us to recognize your browser and capture certain information. You can adjust your browser settings to disable cookies, but please note that this may impact your browsing experience.

How we use your information —

• Provide and improve services: We use your information to provide our services, respond to your inquiries, and improve the website's functionality.
• Communications: We may use your email address to send you updates, newsletters, and other relevant information about our services. You can opt-out of receiving these communications at any time.
• Analytics: We analyze usage data to improve the website's performance, troubleshoot issues, and enhance user experience.

Third-party services
We do not sell, trade, or otherwise transfer your personal information to outside parties. We do share information with the following third-party services that help us operate the website and deliver our services:

• EmailOctopus — collects name and email address when you opt in to receive resources or updates through forms on this site
• Beehiiv — collects name and email address when you subscribe to the How Might We... newsletter at newsletter.howthisworks.co
• Cal.com — collects name, email address, and scheduling details when you book a call through this site
• Google Analytics (via Google Site Kit) — collects usage and behavior data including IP address, browser type, and pages visited

Each of these services has its own privacy policy and data practices. We encourage you to review them directly.

Data security
We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of data transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. If you would like your information removed from our records, please contact us at the address below.

AI tools and data practices
How This Works co uses AI tools in the course of operating this business and delivering services. Here is how we approach this:

• We use paid AI tools only, each subject to a data agreement with the respective provider. We do not use free-tier AI tools where data terms are unclear or where data may be used for model training without consent.
• When working with client information, we redact identifying details before inputting any material into an AI tool — paid or otherwise.
• This website includes tools powered by the Anthropic Claude API. When you interact with these tools, your input is processed by Anthropic's API. Per Anthropic's usage policy, data submitted via the API is not used to train their models. For more information, see Anthropic's privacy policy at anthropic.com/privacy.

This policy covers current practices and will be updated as our use of AI tools evolves.

Your choices
You have the right to access, correct, or delete your personal information. You can also unsubscribe from our communications at any time by following the unsubscribe instructions provided in our emails.

California residents: If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion of your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To exercise your rights, please contact us at the address below.

Children's privacy
Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to remove such information from our records.

Changes to this privacy policy
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by updating the "last updated" date at the beginning of this page.

Contact us
If you have any questions about this privacy policy or our data practices, please contact us at: official@howthisworks.co