People-first product and design that simplifies

At How This Works co, we blend product strategy, service design, and UX with a singular focus: understanding your users. Through proven methodologies and strategic thinking, we create solutions that bring clarity and measurable success. 

Our approach:

  • Start with user research
    We uncover insights through deep user understanding and market analysis to build strategies aligned with business goals

  • Design through iteration
    We refine solutions through rapid prototyping and feedback, ensuring intuitive, impactful experiences

  • Make business-aligned, data-informed decisions
    We combine qualitative insights with quantitative data to create products that evolve with your needs


Transform user insights into business impact.

Build products that matter. Let's go-o-o!.

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Select case studies

Regional utility company

Using foundational research and sprints — including Design Sprint 2.0 — we developed the Customer Energy Control Center (CECC), a proof of concept (POC). Final deliverables included KPI tracking dashboards, Asana integrations, and a design system.

Fortune 100 dental insurance provider

Using the Clear Path Forward sequence, we explored smart toothbrush technology that combined health tracking with rewards-based engagement. We delivered a non-functional proof of concept (POC), style guide, and strategic roadmap.

Healthcare two-sided marketplace

Led product design, brand design, and team development as Sesame's founding designer. Built a Figma-Storybook design system that enabled rapid market entry, while continuing to evolve the platform post-launch, connecting patients directly with providers.

Unified customer interaction platform

Led end-to-end design, managing parallel research and design initiatives that spanned 10+ business lines for Bank of America. Conducted in-depth user research and validation sessions to craft a 360° view, enabling more personalized and efficient interactions between relationship managers and clients.

While each project in our portfolio represents a unique success story, some have with them specific disclosure and privacy constraints. Schedule a 1:1 conversation to learn about specific outcomes and methods that might resonate with your goals.

Product strategy and design offerings

Just as a master baker combines precision with artistry, we blend strategic thinking with creative design to transform your vision into exceptional digital experiences. Here's our proven approach:

  1. Product strategy & UX audits
    Gain clarity on where your product stands today and where it can go tomorrow. Through a thorough assessment of your product’s current state, we identify opportunities for growth, refine your strategy, and chart a clear path forward that seamlessly aligns business objectives with user needs.

  2. Information architecture & user flows
    Create intuitive navigation and seamless interactions by structuring your content and mapping logical user pathways. These foundations optimize the user journey, ensuring every interaction feels natural and purposeful.

  3. Wireframes, prototyping & design
    Bring ideas to life with thoughtful design execution. From low-fidelity wireframes to polished, high-fidelity prototypes, we craft designs that balance aesthetics and functionality while staying true to your product’s vision and user goals.

  4. Scalable design systems
    Build for the future with a unified design framework that grows with your product. Scalable design systems promote consistency, streamline collaboration, and align cross-functional teams as your product evolves.

  5. Market insights & roadmapping
    Turn data into direction. We analyze market trends and customer behaviors to create a strategic roadmap that prioritizes features, improves user satisfaction, and drives meaningful business growth.
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HOW MIGHT WE BEGIN?

Take the next step toward building products people love with teams that thrive

Schedule a free 25-minute consultation to discover if our experience matches your needs and see how we might best work together (if we work in tandem)

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