How This Works co — B2B customer discovery and product strategy
Let's talk

Book a 20-min coaching session — no prep, no pitch

Curious what this actually looks like in practice? Bring something real.

Could be a team dynamic that's stalling. A product decision you keep orbiting. A leadership question that everyone's thinking but no one's saying out loud. We'll get into it together — no slides, no script.

You get nearly 15 years of building products and leading teams, focused entirely on your situation. We start with listening, that's the whole point.

Just book below.
Next section

What to expect

During our 20-min session
  • Quick hello (2 min) - Brief intros, set the stage
  • Your challenge (10 min) - One specific problem, in your own words
  • Exploration together (6 min) - We work through possible reframings and approaches together
  • Wrap-up (2 min) - Capture what shifted and any next steps worth naming
What this mini coaching session is for
This works best when you show up with:
  • A specific challenge you're actively in the middle of
  • A decision you keep circling but can't quite land
  • A team or product situation you want to see from a different angle
What happens afterward
Most people leave with at least one new perspective or idea they can actually do something with. That's the goal — not an easy lead into a sales pitch.
 
No pressure to continue. If it makes sense to keep talking, we will. If someone else is a better fit for what you need, we'll say so.

Frequently asked questions (FAQ)

Is preparation required?
Just bring your challenge and an open mind. This isn't a document review or a structured presentation — it's intended as a convo that goes somewhere useful, something you can action on.
Why offer this?
Honestly? Two reasons. We genuinely like helping people work through hard problems. And we believe a 20-min conversation focused entirely on you — not a portfolio review, not a capabilities deck — is often more useful than an hour of someone telling you what to do. The light should be on you, not us.
What makes this different?
Most consultations are about the consultant's answer. This isn't. We show up assuming you already have what you need — the right questions tend to get you there faster than the right advice. Problems get solved, but that's the byproduct, not the goal. Our backgrounds in strategy and design help us ask from a different angle. The insight? That's yours to keep
How This Works co — Evidence-based strategy for B2B teams

Phone: +1 917-720-6388
Email: heythere@howthisworks.co
Book a call: howthisworks.co/start

Based in San Francisco, CA, working globally

Product strategy & design
Workshop facilitation
- Bullseye Customer Sprint
- Listening Cycle
- Design Sprint 2.0
- Power Hour
Team development & coaching
About
Blog

How This Works show our podcast

LinkedIn
YouTube
Medium
Instagram
Facebook

Subscribe to our newsletter, How Might We...

Weekly-ish dispatches on customer discovery and product strategy — sensemaking from inside the work and from home, with AI in the mix

Brochure • Referral

Privacy policy • Terms & conditions

© 2026 How This Works, Inc. All rights reserved.
A hidden cassette tape angled easter egg linking to the How This Works co contact page